Miniature animated destruction is an illustrated delight

We love a bit of simplicity. Although we do enjoy the glitz of intricate animations, it's often the simple approach that has the most inspirational impact on us. This promo for double Ivor Novello nominees The Leisure Society (opens in new tab) is a perfect example.

Animation studio Persistent Peril (opens in new tab) were approached by Full Time Hobby (opens in new tab) to direct the promo for the band. A ‘God like’ hand uses touch screen gestures, pinches and swipes to create a world. Utilising a bold, colourful and playful illustrative style, along with a mischievous sense of humour, the narrative unfolds as things don’t go according to plan.

The animation was created frame by frame in flash, allowing for re-drawing and test animation quickly. After Effects was used to add little flourishes.
 
Produced by Sam Bourner (opens in new tab), the promo was animated by Garth Jones (opens in new tab), Ginny Jones (opens in new tab), Mark Billington (opens in new tab) and Emma Wakely (opens in new tab).

Like this? Read these!

  • Great examples of doodle art (opens in new tab)
  • The ultimate guide to designing the best logos (opens in new tab)
  • Awesome nail art (opens in new tab) designs

Do you have a favourite animation style? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.